QUESTION 3: ANALYSING ADVERTISING TEXT D Alpha Hospitals A STATE OF MIND Bullying: Spot it and Stop it! Bullying is persistent, intimidating, humiliating behaviour which attempts to undermine someone - NSC English HL - Question 3 - 2021 - Paper 1

The advertisement depicts the victim as a puppet manipulated by the bully, symbolizing how bullying undermines autonomy. The larger-than-life arm of the bully signifies dominance, while the faceless silhouette of the victim highlights the anonymity and commonality of such experiences. The message reinforces that only those outside the cycle of bullying can initiate change.

Different fonts and font sizes differentiate segments of information, grabbing the reader's attention. The use of pronouns like 'you' and 'your' personalizes the message and directly involves the reader. The layout leads the reader through a logical sequence that first identifies the problem, followed by solutions. The reverse print on a black background emphasizes key points, and the alliteration in 'Spot it and Stop it!' serves as a catchy phrase, enhancing memorability. Additionally, the exclamation mark in the headlines creates urgency, while repetition of the word 'Speak' underlines the emotional impact of the ad.