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5.1 Study the advertisement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2019 - Paper 1
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5.1 Study the advertisement below and answer the questions that follow. NEW BEGINNINGS DOUGHNUTS GALORE Delicious yummy doughnuts from out of this world! Assorted ... show full transcript
Worked Solution & Example Answer:5.1 Study the advertisement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2019 - Paper 1
Step 1
Explain the importance of marketing mix when marketing the business above.
Answer
The marketing mix is crucial as it informs the target market about the products and services offered. It helps in positioning the business in the market by determining the 4Ps: Product, Price, Place, and Promotion. By effectively managing these elements, a business can ensure that it meets the needs of its target audience, drives sales, and builds brand loyalty.
Step 2
Evaluate the suitability of the written information in the marketing tool above.
Answer
The marketing tool is suitable for the business because it clearly states the name of the product, provides a brief description of the offerings, and conveys the business hours. Initially attracting customers with an incentive (free Nutella balls) is a strong promotional strategy. Additionally, the language used is simple and easy to understand, aiding comprehension among consumers. However, it may have benefitted from clearer visual elements.
Step 3
Justify whether the marketing tool adheres to the requirements of the marketing mix aspects.
Answer
The marketing tool adheres to the marketing mix requirements by highlighting several key elements. It effectively communicates the product being offered, includes various flavours (Product), specifies where to find the business (Place), promotes a special offer (Promotion), although no pricing information is provided (Price). Overall, it covers most elements but lacks specifics on pricing.
Step 4
Step 5
Explain the responsibilities of an accountant in the hospitality industry.
Answer
An accountant in the hospitality industry is responsible for various financial tasks, including managing billing and payments, maintaining accurate financial records, preparing budgets, and ensuring compliance with financial regulations. They must oversee financial transactions, audit funds, and help manage expenses to ensure that the business remains profitable.
Step 6
Step 7
Evaluate the information in the business plan below.
Answer
The business plan for Aphiwe's bed and breakfast includes fundamental elements such as the business name and description of services, which establishes her brand and attracts potential customers. However, it lacks specific details about financials and a robust marketing strategy. Including a comprehensive staffing plan and operational goals would enhance its effectiveness.
Step 8