Study the extract below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2022 - Paper 1

Personnel in the front office should have immediately apologized to the Nkosi family for the inconvenience. They should verify the booking details using Mr. Nkosi's proof of payment and provide a complimentary meal or accommodation for the mistake. Furthermore, they should assure the family that this issue will be rectified and ensure proper communication with the security staff to prevent future occurrences.

The security guard’s actions can be evaluated as not adhering to proper protocol. While it is important to maintain the safety of the property and guests, the guard should have checked with the front office regarding the Nkosi family’s situation before refusing entry. Communication could have avoided unnecessary distress for the guests and maintained the hotel's reputation.

1. Demographics: Age and family structure influence the types of services and amenities that appeal to different customer segments.
2. Location: The hotel's proximity to local attractions or business districts can dictate customer preferences.
3. Customer preferences: Factors such as lifestyle, spending habits, and cultural influences shape the target market's expectations.

1. Business Address: The physical location of the hotel must be clearly stated.
2. Business Model: Detailing how the hotel will operate, including the types of services offered.
3. Branding: Description of the public image and branding strategy, including uniforms and decoration.
4. Market Strategy: An overview of the intended target market and how the hotel plans to attract them.

1. Brochures: Informative brochures that showcase hotel amenities and services.
2. Flyers: Eye-catching flyers for local events and promotions.
3. Posters: Strategic placement of posters in high-traffic areas to inform potential guests about special offers.

1. Giveaways or Competitions: Engaging potential guests through exciting contests or promotional giveaways can help boost interest in the hotel.
2. Special Packages: Offer promotional packages that include discounts on accommodation or meal plans to entice bookings.
3. Referral Programs: Encouraging satisfied guests to refer friends and family can expand the hotel’s customer base, providing incentives for both the referrer and the new guest.

Opportunities: The pop-up market provides a platform for local entrepreneurs to showcase their products, fostering community support and engagement. It also raises funds for important causes, which can enhance the community's involvement and goodwill.

• Potential for increased visibility for local entrepreneurs.
• Support from the community due to the charitable cause.
• Variety of products can attract diverse customer bases.

• Limited operating stalls due to lockdown regulations, impacting revenue.
• Difficulty in maintaining health and safety protocols during the pandemic.
• Potential decrease in customer traffic due to health concerns.

Covid-19 has resulted in significant restrictions, limiting the number of operational stalls and drastically reducing potential customers. This not only impacts sales for individual vendors but also affects the overall atmosphere and success of the market. Additionally, ongoing health concerns may deter individuals from participating in such events, further affecting fundraising efforts for the associated cause.