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5.1 Study the statement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2016 - Paper 1

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5.1 Study the statement below and answer the questions that follow. South Africa has no shortage of innovative entrepreneurs who contribute to local economic growth... show full transcript

Worked Solution & Example Answer:5.1 Study the statement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2016 - Paper 1

Step 1

Discuss the statement above with regard to the contribution of entrepreneurs to the South African economy.

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Answer

Entrepreneurs play a vital role in the South African economy by contributing to the Gross Domestic Product (GDP) through the hospitality sector. Their businesses create jobs, leading to a decrease in unemployment and an increase in local income. Moreover, by generating income and paying taxes, entrepreneurs provide significant funding for government services and infrastructure. The demand for local products boosts secondary industries, while tourism attracts valuable foreign currency, which further stimulates economic growth.

Step 2

Suggest THREE self-employment opportunities available in the food preparation sector in South Africa.

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Answer

  1. Baking: Starting a bakery that specializes in cakes, bread, and pastries.
  2. Catering Services: Offering services for events such as weddings, parties, and corporate functions.
  3. Food Trucks: Operating a mobile food service providing diverse menu options at various locations.

Step 3

Outline FOUR aspects that should be included in the operational plan that will assist young entrepreneurs to complete their business plans.

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Answer

  1. Costs for Manufacturing and Suppliers: A detailed breakdown of supplier relationships and cost management.
  2. Personnel Plan: A structure outlining staff roles, responsibilities, and recruitment strategies.
  3. Stock Control and Storage: Procedures for inventory management, including ordering and storage practices.
  4. Organizational Structure: An outline of the company's hierarchy that specifies task delegation.

Step 4

State TWO aspects that should be included in a business plan other than those included in the operational plan.

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Answer

  1. Marketing Plan: Strategies for reaching target customers and promoting the business.
  2. Financial Projections: Forecasts of income and expenses, including cash flow analysis and break-even analysis.

Step 5

Identify THREE revenue-generating areas in the advertisement above.

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Answer

  1. Accommodation Services: Revenue from guests staying at the resort.
  2. Food and Beverage Services: Earnings from the restaurant and bar.
  3. Spa Treatments: Additional income from wellness services offered to guests.

Step 6

Name TWO human resource positions that may be found at this resort.

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Answer

  1. Human Resource Manager: Responsible for overseeing staff recruitment and well-being.
  2. Training Officers: In charge of staff training and development programs.

Step 7

Evaluate the effectiveness of the advertisement with regard to the marketing mix.

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Answer

The advertisement effectively uses several elements of the marketing mix:

  • Product: Clearly outlines the accommodation and services available.
  • Price: At R2 999 for two nights, the offer is competitive and highlights the free night promotion.
  • Place: Provides the exact location of the resort, making it accessible to potential guests.
  • Promotion: Uses enticing language and highlights high-quality amenities to attract visitors.

Step 8

Identify TWO forms of media that could be used to expand the marketing of the resort.

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Answer

  1. Social Media Platforms: Utilizing platforms like Facebook and Instagram for wider reach and engagement.
  2. Television Advertisements: Commercials that can showcase the resort's offerings in a visually appealing manner.

Step 9

Describe how the security team protects guests, staff and property so that clients which may have long-term financial consequences feel safe.

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Answer

The security team implements various measures to safeguard guests and staff, including:

  • Surveillance systems to monitor the premises continuously, ensuring a rapid response to any incidents.
  • Well-trained security personnel who conduct regular patrols, providing a visible presence.
  • Comprehensive security protocols for emergency situations, which instill confidence in guests regarding their safety.

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