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Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1
Question 5
Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape. Meerkat Ranch is a bush getaway. Determine TWO non-revenue generating areas that are i... show full transcript
Worked Solution & Example Answer:Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1
Step 1
Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape.
Answer
Meerkat Ranch will positively impact the economy of the Eastern Cape in several ways:
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Job Creation: The establishment will create various job opportunities for local residents, enhancing employment rates.
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Increased GDP: With increased tourism, there will be a boost to the local economy, thereby increasing the region's GDP.
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Improved Living Standards: As people gain jobs, their income levels will rise, improving the overall living standards of the community.
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Infrastructure Development: The need for a better infrastructure to support tourism will promote development, attracting foreign investments. This multiplier effect will stimulate local economies.
Step 2
Meerkat Ranch is a bush getaway. Determine TWO non-revenue generating areas that are important for this establishment. Motivate EACH answer.
Answer
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Security: Meerkat Ranch must provide a safe environment for guests, which is critical for attracting and retaining visitors, ensuring they feel secure during their stay.
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Human Resources: Proper hiring and training of employees are vital to offering quality customer service, enhancing guest experiences that are crucial for repeat business.
Step 3
Audio-visual marketing tools are an effective way of marketing Meerkat Ranch. Justify this statement.
Answer
Audio-visual marketing effectively captures the attention of potential guests, as it can convey the experience of staying at Meerkat Ranch through engaging content. This method often resonates with viewers, making them more likely to remember the establishment. Additionally, such tools can reach wider audiences through various platforms, maximizing advertising outreach.
Step 4
Identify how the following marketing mix concepts were incorporated in the pamphlet:
Answer
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Product: The pamphlet highlights deluxe self-catering private lodges and game drives as key offerings.
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Place: It indicates that Meerkat Ranch is two hours away from the East Coast of East London, placing it strategically in a tourist-friendly locale.
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Promotion: The text states offers like 'book now for low prices,' enticing potential guests with discounts.
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People: The mention of rangers and wildlife enthusiasts indicates a focus on targeting specific guest demographics.
Step 5
Step 6
Recommend the requirements that are essential for the successful running of the coffee shop other than staff.
Answer
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Quality Equipment: The coffee shop must have the necessary machinery and utensils for preparing craft coffee.
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Hygienic Environment: It's crucial to maintain high hygiene standards, including the availability of sanitizers and proper storage for ingredients.
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Safety Measures: Having appropriate safety equipment like fire extinguishers is essential in ensuring a safe workspace.
Step 7
Discuss the personnel or staffing plan that should be compiled before opening a coffee shop that sells craft coffee.
Answer
A thorough staffing plan should include:
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Organizational Structure: Define roles and responsibilities for each staff member clearly.
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Job Descriptions: Create detailed job descriptions outlining the duties expected from each employee.
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Training Programs: Implement training on both customer service and product knowledge to ensure staff members can provide high-quality service.
Step 8
Explain the procedure that a restaurant should follow in the event of a serious fire.
Answer
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Immediate Evacuation: All staff and guests should be instructed to switch off electrical equipment and evacuate the premises calmly but quickly.
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Alert Authorities: Call the fire brigade timely, informing them of the situation.
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Use of Fire Safety Equipment: Staff should be trained to use fire extinguishers and other equipment if safe to do so.
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Gather at a Safe Location: Ensure everyone is accounted for at a predetermined safe location away from the restaurant.