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Study the scenario below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2018 - Paper 1

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Study the scenario below and answer the questions that follow. Nomhle is opening a lunch café at No. 63, Mamelodi extension, under her name. It will be situated nea... show full transcript

Worked Solution & Example Answer:Study the scenario below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2018 - Paper 1

Step 1

5.1 Name the marketing tool that Nomhle will be using.

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Answer

The marketing tool that Nomhle will be using is a visual or poster.

Step 2

5.2 Identify Nomhle's target market.

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Answer

Nomhle's target market includes:

  • Mamelodi school learners and teachers, as well as non-teaching staff.
  • Municipal workers.
  • Members of the community who want a quick meal, including parents of the learners.

Step 3

5.3 Discuss FIVE aspects to consider when designing the posters.

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Answer

Aspects to Consider When Designing Posters

  1. Bright Colours: Use bright colours that catch the eye to draw attention to the poster.
  2. Font and Readability: Utilize big letters that are easy to read so that information is clear from a distance.
  3. Visual Elements: Include interesting pictures or photos that represent the food offerings and attract customers.
  4. Clear Information: Make sure all contact details and descriptions are correct, with no spelling mistakes or missing information.
  5. Simple Language: Use simple and understandable language to convey the message effectively.

Step 4

5.4 Discuss THREE ways, other than posters, in which Nomhle can promote her business.

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Answer

Ways to Promote the Business

  1. Social Media: Utilize platforms such as Facebook, Instagram, and WhatsApp to reach a larger audience and engage with customers.
  2. Brochures and Flyers: Create flyers or brochures to distribute in the local area, advertising the café and its offerings.
  3. Word of Mouth: Encourage satisfied customers to spread the word about Nomhle's café, leveraging personal recommendations.

Step 5

5.5 Use the information in the scenario above and complete a business plan for Nomhle.

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Answer

Business Plan for Nomhle

Business Name: Nomhle's Lunch Café

Address: No. 63, Mamelodi Extension

Business Description:

  • Type: Sole proprietorship
  • Menu: Offering bunny chows, vetkoek with mince, hotdogs, and burgers.

Operational Plan:

  • Staff: Hiring an accountant, chef, and sales lady.

Marketing Strategy:

  • Use posters, social media, and community engagement to attract customers.

Step 6

5.6 Describe THREE indirect job opportunities that Nomhle's business may create.

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Answer

Nomhle's business may create indirect job opportunities such as:

  1. Supplier Jobs: Farmers or suppliers can benefit from selling fresh vegetables and other materials to the café.
  2. Delivery Services: Workers who focus on food delivery for children's birthday parties or other events can find employment through Nomhle's services.
  3. Cleaning Services: Hiring cleaners to maintain hygiene and cleanliness within the café.

Step 7

5.7 State FOUR responsibilities of an accountant in the business above.

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Answer

Responsibilities of an Accountant

  1. Financial Record Keeping: Maintain accurate financial records of all transactions.
  2. Budget Preparation: Assist in preparing budgets to ensure effective financial management.
  3. Auditing: Oversee and ensure regular auditing of the business accounts.
  4. Tax Management: Handle tax-related responsibilities like filing returns and managing tax payments.

Step 8

5.8 Name and describe THREE non-revenue generating areas, and services.

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Answer

Non-Revenue Generating Areas and Services

  1. Laundry Service: For washing tablecloths and cleaning uniforms, essential for maintaining hygiene.
  2. Marketing: Activities aimed at promoting the café, such as social media campaigns, which don’t directly bring in revenue but are vital for awareness.
  3. Maintenance: Ensuring that the premises are in good condition, including repairs and upkeep of equipment.

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