You are the marketing manager for MARTT Wineries - NSC Hospitality Studies - Question 6 - 2019 - Paper 1
Question 6
You are the marketing manager for MARTT Wineries. You are requested to create a promotional label for a new red wine blend.
6.1.1 List FOUR types of information tha... show full transcript
Worked Solution & Example Answer:You are the marketing manager for MARTT Wineries - NSC Hospitality Studies - Question 6 - 2019 - Paper 1
Step 1
6.1.1 List FOUR types of information that should appear on the label of the new red wine bottle.
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Answer
The label for the new red wine bottle should contain the following information:
Name of the Wine: This includes the brand name or unique name of the wine.
Vintage/Harvest Year: Indicating the year the grapes were harvested.
Origin: This specifies where the wine is produced, which can include country and region.
Alcohol Content: The label should display the alcohol strength in percentage, for example, 12%.
Step 2
6.1.2 Discuss FOUR points to consider when storing wine in a wine cellar.
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When storing wine in a wine cellar, consider the following points:
Temperature: Maintain a stable temperature between 10-12°C (50-54°F), avoiding fluctuations.
Humidity: Keep the humidity level around 60-70% to prevent corks from drying out.
Light Protection: Store wines away from direct sunlight and UV light to prevent degradation.
Vibration: Avoid storing wines in areas with high traffic or machinery to minimize vibrations that could disturb the wine.
Step 3
6.1.3 Outline FIVE guidelines to follow when pouring red wine to guests.
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Here are five guidelines to follow when pouring red wine:
Taste First: Offer the host a taste of the wine before pouring for others.
Proper Pouring Technique: Pour from the right side of the guest and don’t fill the glass completely, leaving space for aeration.
Glass Awareness: Always fill the glass of the host and serve clockwise around the table.
Refill as Needed: Keep an eye on guests’ glasses and refill when necessary, ensuring everyone gets equal attention.
Handling Empty Bottles: Once the bottle is empty, ask the host if they would like the same wine or a different one.
Step 4
6.2 Distinguish between an on-consumption liquor licence and an off-consumption liquor licence.
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An on-consumption liquor licence allows customers to consume alcohol on the premises where it is sold, such as bars or restaurants. In contrast, an off-consumption liquor licence permits the sale of alcohol to be consumed off the premises, such as in a liquor store.
Step 5
6.3.1 Name the mixing method used.
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Answer
The mixing method used with the equipment in A is 'Shaken' or 'shaking and straining'.
Step 6
6.3.2 Select TWO items in B that are suitable for the mixing method in QUESTION 6.3.1.
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The two items suitable for the mixing method are:
Syrups
Fruit Juices
Step 7
6.4.1 Advise the barman on the proper management of stock on hand in the bar.
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To manage stock effectively, the barman should:
Implement FIFO: Use the First-in-First-out method for older stock to ensure freshness.
Maintain Stock Records: Keep accurate records of stock levels and usage to anticipate needs.
Order in Advance: Reorder stock before it runs low to avoid outages, especially during busy periods.
Step 8
6.4.2 Explain the correct procedure to follow when guests complain about the shortage of mocktails.
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When addressing complaints about a shortage of mocktails:
Listen and Acknowledge: Listen carefully to the guest's concerns and acknowledge their disappointment.
Apologize Sincerely: Offer a sincere apology for the inconvenience caused.
Suggest Alternatives: Propose alternative drinks that are available to satisfy the guest.
Stay Calm: Maintain a calm demeanor and avoid arguing; assure them you will rectify the situation.
Follow Up: After serving alternatives, follow up to ensure the guest’s satisfaction.
Step 9
6.5 Explain how the restaurant staff should handle an electrical failure in a food and beverage area.
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In the event of an electrical failure, the restaurant staff should:
Inform Guests: Announce the situation to guests and explain any impact on services (e.g., delays).
Ensure Safety: Prioritize guest and staff safety by checking for hazards related to the failure.
Provide Limited Menu: Offer a limited menu of items that do not require electrical equipment for preparation.
Coordinate with Management: Communicate with management for any necessary actions, including contacting maintenance for repairs.