Mpho is a Grade 12 Hospitality Studies learner who loves cooking - NSC Hospitality Studies - Question 5 - 2018 - Paper 1
Question 5
Mpho is a Grade 12 Hospitality Studies learner who loves cooking. She lives on a small holding five kilometres outside the nearest town. On the smallholding there ar... show full transcript
Worked Solution & Example Answer:Mpho is a Grade 12 Hospitality Studies learner who loves cooking - NSC Hospitality Studies - Question 5 - 2018 - Paper 1
Step 1
Identify Mpho's target market.
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Answer
Mpho's target market includes school teachers, members of the community who visit the farm stall or flea market, and tourists visiting the farm stall or flea market.
Step 2
Select FOUR strengths of Mpho's business from the extract.
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Mpho is a Hospitality Studies learner, bringing relevant knowledge.
She lives 5 kilometers outside town, giving her a local customer base.
The business benefits from the help of two locals in selling fruit.
She utilizes her grandmother's experience in making the jam.
Step 3
Predict THREE possible threats that Mpho could encounter in her business venture.
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Competition from others making similar preserves.
Rising fuel prices could impact transportation of goods.
Issues such as fruit spoilage affecting production.
Step 4
Evaluate the poster above.
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The poster presents the product effectively: it is neat, attractive, and clearly states the product's name. However, it lacks essential information such as a price, slogan, address, and contact details, which are crucial for marketing.
Step 5
Identify THREE P's with examples in the above extract, other than packaging.
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Product: Apricot jam, which is the main offering.
Place: Sold at the Ubuntu farm stall and local markets.
Promotion: Free tasting of jam on homemade bread, which attracts customers.
Step 6
Discuss the suitability of the recycled glass bottles for Mpho's jam.
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The recycled glass bottles are suitable for preserving jams because they are easy to handle and can be hygienically cleaned. They also allow for branding and labeling, and attractive designs can enhance marketability.
Step 7
Explain how Mpho's business will contribute to the South African economy.
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Mpho's business creates job opportunities, stimulates economic growth, and contributes to local infrastructure improvement. It helps develop the local community by generating income and provides tourists with a unique South African experience.
