Study the following scenario and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2017 - Paper 1

The information in the scenario provides Angela with crucial insights for her business plan:

1. Location Proximity: Knowing that the café is near a school and a post office allows her to tailor her menu and services to meet the needs of her primary customers.
2. Staffing Needs: Angela's plan to employ three people helps in forecasting labor costs and operational management.
3. Financial Planning: The application for a bank loan highlights the importance of outlining her financial strategy, including budgeting to ensure expenses do not exceed income.
4. Marketing Strategies: Her use of posters signifies the importance of outlining marketing tactics in her business plan.

1. Giveaways and Promotions: Offering lucky draws or special discounts to attract customers.
2. Competitions: Organizing contests that engage the community and bring attention to her café.
3. Social Media Campaigns: Utilizing platforms like Instagram and Facebook to showcase her offerings and create awareness.

The marketing tool Angela will be using is Visual Marketing, particularly through posters and promotional materials that visually engage potential customers.

1. Baking Services: Offering specialized baked goods or catering services.
2. Event Hosting: Providing space and catering for local events or meetings.
3. Food Delivery Services: Collaborating with delivery platforms to broaden her customer base.

The posters should be visually appealing to grab attention, informative without being cluttered, and easy to read. Important characteristics include:

1. Simple Layout: Clear and organized information to avoid confusion.
2. Readable Font Sizes: Ensuring that the text can be easily seen from a distance.
3. Attractive Images: Using high-quality images of products to entice customers.

1. Job Creation: By hiring staff, the café contributes to employment in the community.
2. Local Sourcing: Purchasing ingredients from local suppliers boosts other local businesses.
3. Tourism Attraction: A popular café can attract visitors, increasing foot traffic and benefiting surrounding establishments.

1. Staff Training Programs: Investments in employee skills and development.
2. Marketing Research: Conducting market research to understand customer preferences, which does not directly generate revenue.
3. Customer Service Improvement: Enhancing service quality, which may increase satisfaction but is not directly revenue-generating.

1. Financial Management: Overseeing budgeting, forecasting, and financial reporting.
2. Cost Control: Monitoring expenses to ensure they align with the budget.
3. Regulatory Compliance: Ensuring financial practices comply with laws and regulations.
4. Tax Preparation: Managing tax obligations and filings to avoid legal issues.