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5.1 Study the advertisement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2019 - Paper 1
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5.1 Study the advertisement below and answer the questions that follow. NEW BEGINNINGS DOUGHNUTS GALORE Delicious yummy doughnuts from out of this world! Assorted ... show full transcript
Worked Solution & Example Answer:5.1 Study the advertisement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2019 - Paper 1
Step 1
5.1.1 Explain the importance of marketing mix when marketing the business above.
Answer
The marketing mix is crucial as it helps to inform potential customers about the products and services offered. It includes elements such as the product, price, place, and promotion, which work together to attract and retain customers. Without a proper marketing mix, the business may fail to reach its target market effectively.
Step 2
5.1.2 Evaluate the suitability of the written information in the marketing tool above.
Answer
The marketing tool is suitable as it clearly spells out the name of the product and gives a concise description of the offerings. It includes attention-grabbing language, clear business hours, and a promotional offer, making it attractive to customers. However, it lacks some aspects such as customer testimonials or detailed product descriptions.
Step 3
5.1.3 Justify whether the marketing tool adheres to the requirements of the marketing mix aspects.
Answer
The marketing tool adheres to the marketing mix in several ways. It effectively presents the product by detailing the unique flavors and promotional offer. It mentions the price indirectly by offering free items to early customers. However, it could improve in terms of providing more information about the business's location and potential customer service.
Step 4
Step 5
5.2.2 Explain the responsibilities of an accountant in the hospitality industry.
Answer
An accountant in the hospitality industry is responsible for managing financial records, including budgeting and payroll management. They oversee tax compliance, monitor cash flows, and prepare financial reports to keep the business informed of its economic standing.
Step 6
Step 7
5.2.4 Evaluate the information in the business plan below.
Answer
The business plan includes vital components such as the business name and description, which helps establish its identity. It outlines the target market and operational objectives, contributing to a clear understanding of the business goals. However, it lacks a detailed financial plan, which is essential for assessing potential profitability and securing investments.
Step 8