NSC Hospitality Studies Marketing concepts and terminology: Explain how Meerkat Ranch will c

Question

Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape.

Meerkat Ranch will contribute to the economy of the Eastern Cape in several ways:

1. **Job Creation**: The establishment of Meerkat Ranch will lead to the creation of various job opportunities in hospitality, guiding, maintenance, and customer service sectors.

2. **Economic Growth**: By attracting tourists, Meerkat Ranch will increase the GDP of the region, stimulating economic development.

3. **Improved Living Standards**: The influx of tourists will enhance the living standards of the local community by supporting local businesses and providing jobs.

4. **Infrastructure Development**: Increased tourist activities will encourage the government to invest in better infrastructure, such as roads and public services, benefiting residents.

5. **Foreign Investment**: Meerkat Ranch may attract foreign investors looking to capitalize on the tourism potential of the Eastern Cape, which can lead to further economic opportunities.

Meerkat Ranch is a bush getaway. Determine TWO non-revenue generating areas that are important for this establishment. Motivate EACH answer.

Two non-revenue generating areas for Meerkat Ranch include:

1. **Security**: Ensuring guest safety is crucial; adequate security measures protect both guests and staff, creating a comfortable environment to foster positive experiences.

2. **Maintenance**: Regular upkeep of lodges and game drives ensures high-quality experiences for guests and helps maintain the reputation of Meerkat Ranch.

Audio-visual marketing tools are an effective way of marketing Meerkat Ranch. Justify this statement.

Audio-visual marketing tools are effective as they engage multiple senses, making it easier for potential guests to recall the ranch's offerings. They can evoke emotions and create a more enjoyable impression, leading to increased interest and bookings.

Identify how the following marketing mix concepts were incorporated in the pamphlet:

(a) Product

The product includes deluxe self-catering private lodges, craft coffee at the coffee shop, and game drives with experienced rangers.

(b) Place

Meerkat Ranch is located 2 hours away from the East Coast of East London, making it a unique bush getaway destination.

(c) Promotion

The pamphlet highlights promotions by urging readers to book for low prices and enjoy free game drives.

(d) People

The promotional material indicates that wildlife enthusiasts are targeted, along with those who enjoy nature and luxury accommodation.

Selling of craft coffee at Meerkat Ranch Coffee Shop could be a successful entrepreneurial opportunity if certain requirements are met.

(a) Define an entrepreneur.

An entrepreneur is a person who can identify business opportunities and create new ideas to start or expand their own business, particularly when financial risks are involved.

(b) Recommend the requirements that are essential for the successful running of the coffee shop other than staff.

Some essential requirements include:

- Appropriate equipment for coffee preparation.
- Sufficient ingredients and high-quality supplies.
- Proper hygiene and safety tools (e.g., fire extinguishers).

(c) Discuss the personnel or staffing plan that should be compiled before opening a coffee shop that sells craft coffee.

An effective staffing plan should include roles for:

- Baristas with specific job descriptions.
- Clear individual responsibilities to ensure efficiency.
- Policies for training and emergency procedures.

Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1

Worked Solution & Example Answer:Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1