Photo AI
5.1 Study the advertisement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2017 - Paper 1
Question 5
5.1 Study the advertisement below and answer the questions that follow. Springbok Game Lodge Luxurious accommodation on a game farm midway between Cathcart and Que... show full transcript
Worked Solution & Example Answer:5.1 Study the advertisement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2017 - Paper 1
Step 1
Name THREE aspects that will determine the target market for the Springbok Game Lodge.
Answer
The target market for the Springbok Game Lodge can be determined by several aspects:
-
Demographic Factors: This includes marital status, age, family size, and income levels. For instance, families seeking a vacation destination will have different needs compared to couples looking for romantic getaways.
-
Psychographic Factors: These are characteristics of the target customers, such as their interests and lifestyles. Understanding whether potential guests are seeking adventure, relaxation, or luxury can help tailor offerings.
-
Product Related Factors: The specific offerings of the lodge, such as accommodations and activities, will influence who it attracts. For example, those interested in an outdoor experience may be more likely to book if they see options for game drives and hiking.
Step 2
Determine whether promotion was used as a marketing strategy and give a reason for the answer.
Answer
Yes, promotion was used as a marketing strategy through the '2 for 1' offer. This type of promotion encourages potential guests to visit by making it more financially appealing, thereby increasing the likelihood of bookings.
Step 3
Name ONE disadvantage of using promotion as part of your marketing mix.
Answer
One disadvantage of using promotion is that it can diminish the perceived value of the offerings. Frequent promotions may lead customers to expect discounts, making it difficult to charge regular prices in the future.
Step 4
Describe TWO requirements of the packaging of the snacks.
Answer
-
Correct Size: The packaging should be appropriately sized so it does not mislead customers regarding the quantity of contents.
-
Sustainability: It is ideal for the packaging to be environmentally friendly, meaning it should be recyclable or reusable, addressing the current trend toward sustainability.
Step 5
Identify FOUR aspects that the Springbok Game Lodge could have included in their business description.
Answer
-
Business Address: Providing the physical location of the lodge can help customers plan their travel.
-
Branding: Establishing a recognizable brand identity can create customer loyalty and attract repeat visits.
-
Business Services: Detailing services offered, such as guided tours or special events, can attract more guests.
-
Seasonal Offerings: Mentioning special packages or activities available during different seasons can appeal to various customer segments.
Step 6
Explain how the Springbok Game Lodge may contribute to job creation and give TWO examples.
Answer
The Springbok Game Lodge can contribute to job creation in direct and indirect ways:
-
Direct Job Creation: Positions such as lodge receptionists, chefs, and game guides directly create employment within the lodge.
-
Indirect Job Creation: By sourcing supplies from local vendors, it may create additional roles in the community, such as drivers for delivery services or farmers supplying food.
Step 7
Step 8
Explain the interrelationship between sales and marketing in the hospitality industry.
Answer
Sales and marketing are closely linked in the hospitality industry as marketing strategies aim to create awareness and generate interest in the services offered. Effective marketing builds a customer base which the sales team then strives to convert into bookings. Furthermore, feedback from the sales team can inform marketing strategies to better target potential customers.
Step 9
Identify THREE duties of the security staff.
Answer
-
Monitoring: Security staff are responsible for monitoring the premises to ensure guest safety and deter potential threats.
-
Emergency Response: They must be trained to handle emergencies, ensuring quick response in case of incidents.
-
Access Control: Security staff manage who enters and exits the lodge to maintain a secure environment for guests.
Step 10
Name THREE entrepreneurial opportunities that are present in the hospitality sector.
Answer
-
Event Planning: Organizing corporate retreats or wedding events at lodges can be a lucrative opportunity.
-
Tour Guiding: Offering unique guided experiences such as wildlife tours can attract guests looking for memorable activities.
-
Food & Beverage Services: Establishing restaurants or cafes that focus on local cuisine creates diversification and attracts both lodge guests and external customers.