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5.1 Study the statement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2016 - Paper 1

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5.1 Study the statement below and answer the questions that follow. South Africa has no shortage of innovative entrepreneurs who contribute to local economic growth... show full transcript

Worked Solution & Example Answer:5.1 Study the statement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2016 - Paper 1

Step 1

Discuss the statement above with regard to the contribution of entrepreneurs to the South African economy.

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Answer

Entrepreneurs play a pivotal role in the South African economy. They contribute to:

  1. Economic Growth: The hospitality sector significantly contributes to the GDP of South Africa, generating income that is taxed and reinvested into the economy.

  2. Job Creation: The demand for products and services leads to an increase in employment opportunities, not only in their businesses but throughout the supply chain.

  3. Local Income Generation: As businesses thrive, local incomes increase, which helps improve the overall living standards in communities.

  4. Infrastructure Development: Entrepreneurs invest in infrastructure and services, enhancing the quality of life and the environment.

  5. Foreign Currency: By attracting tourists, they provide valuable foreign currency to the economy, aiding in South Africa's economic balance.

Step 2

Suggest THREE self-employment opportunities available in the food preparation sector in South Africa.

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Answer

  • Baking: Entrepreneurs can start a home-based bakery.
  • Catering Services: Offering services for parties and events.
  • Food Truck Business: Operating a mobile food service that can cater to various events.

Step 3

Outline FOUR aspects that should be included in the operational plan that will assist young entrepreneurs to complete their business plans.

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Answer

  • Costs for Manufacturing/Running: Understand the financial implications of running a business.
  • Supplier Information: Who provides raw materials, including their credit terms.
  • Personnel Plan: Detailing roles and responsibilities within the business.
  • Stock Control and Storage: Methods to manage inventory effectively.

Step 4

State TWO aspects that should be included in a business plan other than those included in the operational plan.

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Answer

  • Market Analysis: Insights into target markets and competition.
  • Financial Projections: A budget, cash flow analysis, and break-even analysis.

Step 5

Identify THREE revenue-generating areas in the advertisement above.

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Answer

  • Accommodation: Fees for staying at the resort.
  • Food and Beverage Services: Revenue from the restaurant and bar services.
  • Spa Treatments: Charges for wellness services.

Step 6

Name TWO human resource positions that may be found at this resort.

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Answer

  • Human Resource Manager: Overseeing staffing and employee relations.
  • Trainers: Responsible for training employees in hospitality services.

Step 7

Evaluate the effectiveness of the advertisement with regard to the marketing mix.

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Answer

The advertisement effectively employs several elements of the marketing mix:

  • Product: Clearly highlighted offerings, including accommodation, dining, and spa services.
  • Price: Competitive pricing showcased with clear package deals.
  • Place: Sufficient contact information and location provided while emphasizing accessibility.
  • Promotion: Visually appealing with a focus on special deals, enhancing customer attraction.

Step 8

Suggest TWO audio-visual materials that could be used to expand the marketing of the resort.

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Answer

  • Promotional Videos: High-quality visuals showcasing the resort's amenities.
  • YouTube Clips: Engaging content that highlights guest experiences and testimonials.

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