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5.1 Study the advertisement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2019 - Paper 1
Question 5
5.1 Study the advertisement below and answer the questions that follow. NEW BEGINNINGS DOUGHNUTS GALORE Delicious yummy doughnuts from out of this world! Assorted ... show full transcript
Worked Solution & Example Answer:5.1 Study the advertisement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2019 - Paper 1
Step 1
5.1.1 Explain the importance of marketing mix when marketing the business above.
Answer
The marketing mix is crucial for effectively promoting 'New Beginnings Doughnuts Galore' because it ensures that all elements of the marketing strategy work cohesively. By considering the 4 Ps: Product, Price, Place, and Promotion, the business can attract and retain customers. It highlights the unique offerings such as diverse flavors and promotional deals like free Nutella balls, which enhance customer interest and drive sales.
Step 2
5.1.2 Evaluate the suitability of the written information in the marketing tool above.
Answer
The marketing tool is suitable as it clearly spells out the product and its unique selling points. It provides a concise description of the doughnuts, showcases the promotional offer, and uses simple language, making it approachable for the target audience. However, minor improvements could include more vivid illustrations and specific pricing information.
Step 3
5.1.3 Justify whether the marketing tool adheres to the requirements of the marketing mix aspects.
Answer
The marketing tool adheres to the marketing mix by effectively addressing several crucial aspects. The product is clearly identified, and the promotion through free items is enticing. However, it lacks specifics on place and price, such as comprehensive location details and pricing options, which could limit its effectiveness in reaching broader target markets.
Step 4
Step 5
5.2.2 Explain the responsibilities of an accountant in the hospitality industry.
Answer
An accountant in the hospitality industry is responsible for several key functions:
- Overseeing budgeting and forecasting to ensure profitability.
- Managing payroll and ensuring compliance with taxation regulations.
- Reconciling transactions and maintaining accurate financial records.
- Assisting in financial planning to support business growth.
Step 6
5.2.3 State THREE characteristics that Aphiwe should have as an entrepreneur.
Answer
- Strong leadership and management skills to effectively run the business.
- A proactive approach to identifying and seizing business opportunities.
- Resilience and adaptability to navigate challenges in the hospitality sector.
Step 7
5.2.4 Evaluate the information in the business plan below.
Answer
The business plan for Aphiwe's bed and breakfast identifies key aspects such as the unique location and target market. However, it lacks detailed financial projections and staffing plans. Additionally, while the advertisement strategy is mentioned, specifics on marketing methods could be further elaborated to enhance visibility and attract guests.
Step 8
5.3 Recommend FOUR entrepreneurial opportunities in the food and beverage sector.
Answer
- Bakery services specializing in custom cakes and pastries.
- Home-based catering services for private events.
- Food truck operations offering unique culinary experiences.
- Organizing children's birthday parties with themed food and activities.