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5.1.1 Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1

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5.1.1 Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape. 5.1.2 Meerkat Ranch is a bush getaway. Determine TWO non-revenue generating area... show full transcript

Worked Solution & Example Answer:5.1.1 Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape - NSC Hospitality Studies - Question 5 - 2021 - Paper 1

Step 1

Explain how Meerkat Ranch will contribute to the economy of the Eastern Cape.

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Answer

Meerkat Ranch contributes to the economy of the Eastern Cape through several key aspects:

  1. Job Creation: The establishment will create job opportunities for locals, directly impacting employment rates.
  2. Increased GDP: By attracting tourists, Meerkat Ranch boosts the local economy, contributing to the province's GDP.
  3. Improved Living Standards: As employment opportunities rise, the living standards of individuals will improve, positively transforming the community.
  4. Attraction of Investors: The ranch's potential to attract foreign investment can lead to further development in the region.

Step 2

Meerkat Ranch is a bush getaway. Determine TWO non-revenue generating areas that are important for this establishment. Motivate EACH answer.

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  1. Security: Ensuring the safety of guests and staff is crucial; a secure environment protects both assets and individuals, promoting repeat visits.
  2. Human Resources: Effective recruitment and training of staff ensure exceptional service quality, which is vital for guest satisfaction and retention.

Step 3

Audio-visual marketing tools are an effective way of marketing Meerkat Ranch. Justify this statement.

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Answer

Audio-visual marketing engages potential guests through compelling visuals and sound, making the marketing more memorable. These tools can evoke emotions that resonate with viewers, thus attracting more customers to Meerkat Ranch.

Step 4

Identify how the following marketing mix concepts were incorporated in the pamphlet: (a) Product

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The product is represented by features such as deluxe self-catering private lodges and coffee at the kiosk, highlighting what guests can expect during their stay.

Step 5

Identify how the following marketing mix concepts were incorporated in the pamphlet: (b) Place

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The place concept is described by stating that Meerkat Ranch is situated 2 hours away from the East Coast of East London, emphasizing its accessibility for travelers.

Step 6

Identify how the following marketing mix concepts were incorporated in the pamphlet: (c) Promotion

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Promotional strategies include offering a ‘book now for low prices’ deal, enticing potential guests with discounts.

Step 7

Identify how the following marketing mix concepts were incorporated in the pamphlet: (d) People

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Answer

The pamphlet targets wildlife enthusiasts and families, indicating the desired clientele and promoting a welcoming atmosphere.

Step 8

Define an entrepreneur.

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Answer

An entrepreneur is someone who identifies business opportunities and creates new ventures, often taking financial risks to bring their ideas to fruition.

Step 9

Recommend the requirements that are essential for the successful running of the coffee shop other than staff.

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Answer

The requirements include:

  1. Adequate Equipment: Ensuring the coffee shop has sufficient utensils and coffee-making equipment.
  2. Quality Ingredients: Sourcing fresh and high-quality ingredients for craft coffee.
  3. Hygiene Standards: Implementing strict hygiene protocols to maintain cleanliness.

Step 10

Discuss the personnel or staffing plan that should be compiled before opening a coffee shop that sells craft coffee.

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The staffing plan should include:

  1. Job Descriptions: Clearly defining the responsibilities of each staff member.
  2. Organizational Structure: Outlining the hierarchy within the coffee shop role assignment.
  3. Training Programs: Providing training on products and customer service to ensure quality and efficiency during shifts.

Step 11

Explain the procedure that a restaurant should follow in the event of a serious fire.

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Answer

In the event of a serious fire, the restaurant staff should:

  1. Switch Off All Electrical Equipment: To prevent further hazards.
  2. Use the Nearest Fire Extinguisher: Quickly address the fire if it is manageable.
  3. Call the Fire Brigade: Ensure professional help is on the way.
  4. Evacuate Guests: Safely guide guests to the nearest exits.
  5. Sound the Fire Alarm: Alert others in the building.
  6. Compile Guests at a Central Point: Ensure everyone is accounted for.

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