Nomhle is opening a lunch café at No - NSC Hospitality Studies - Question 5 - 2018 - Paper 1
Question 5
Nomhle is opening a lunch café at No. 63, Mamelodi extension, under her name. It will be situated near Mamelodi Secondary School and the local municipal office. Her ... show full transcript
Worked Solution & Example Answer:Nomhle is opening a lunch café at No - NSC Hospitality Studies - Question 5 - 2018 - Paper 1
Step 1
5.1 Name the marketing tool that Nomhle will be using.
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Answer
Nomhle will be using a visual poster as her marketing tool.
Step 2
5.2 Identify Nomhle’s target market.
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Answer
Nomhle’s target market includes Mamelodi school learners and teachers, non-teaching staff, municipal workers, Mamelodi community members, people looking for a quick meal, and parents of the learners.
Step 3
5.3 Discuss FIVE aspects to consider when designing the posters.
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Bright colours that catch the eye to attract attention.
Use big letters and easy-to-read fonts to ensure readability.
Include interesting pictures or photos to grab interest.
Leave a big space or create a clean layout to make the advert more effective.
Ensure all information is correct with no spelling errors or language mistakes.
Step 4
5.4 Discuss THREE ways, other than posters, in which Nomhle can promote her business.
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Use social media platforms like Facebook and Instagram to reach a broader audience.
Engage in local community events and distribute flyers or promotional items.
Establish partnerships with nearby businesses for cross-promotion.
Step 5
5.5 Use the information in the scenario above and complete a business plan for Nomhle.
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Answer
Business Name: Nomhle's Lunch Café
Location: No. 63, Mamelodi Extension
Business Address: Near Mamelodi Secondary School
Type of business: Café focusing on quick meals
Operational Plan: Employ an accountant, a chef, and a sales lady
Product description: Offer bunny chows, vetkoek with mince, hotdogs, and burgers.
Marketing Plan: Utilize visual posters and social media advertising.
Step 6
5.6 Describe THREE indirect job opportunities that Nomhle's business may create.
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Delivery drivers for home deliveries of food items.
Suppliers of raw materials, such as local farmers or grocery stores.
Maintenance and cleaning staff to manage the café environment.
Step 7
5.7 State FOUR responsibilities of an accountant in the business above.
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Managing and overseeing financial records and transactions.
Preparing financial reports and budgets.
Ensuring compliance with tax regulations.
Monitoring cash flow to ensure the business remains profitable.
Step 8
5.8 Name and describe THREE non-revenue generating areas, and explain.
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Marketing: Creating awareness for the café, which does not generate immediate revenue but is essential for long-term success.
Staff training: Investing in employee development to improve service quality, which involves costs without direct revenue.
Maintenance: Regular upkeep of equipment and facilities to ensure smooth operations, which is a necessary cost that does not generate income directly.
