Photo AI
5.1 Discuss the roles and responsibilities of a night auditor - NSC Hospitality Studies - Question 5 - 2023 - Paper 1
Question 5
5.1 Discuss the roles and responsibilities of a night auditor. 5.2 Study the extract below and answer the questions that follow. Statistics South Africa reported t... show full transcript
Worked Solution & Example Answer:5.1 Discuss the roles and responsibilities of a night auditor - NSC Hospitality Studies - Question 5 - 2023 - Paper 1
Step 1
Discuss the roles and responsibilities of a night auditor.
Answer
A night auditor plays a crucial role in the operation of a hotel. Their primary responsibilities involve managing financial transactions that occur during the night shift. This includes verifying posted entries to ensure accuracy and making sure that guests' accounts are correctly billed. They also prepare reports that summarize financial activities from the previous day, balancing cash accounts and reconciling any discrepancies. In addition, night auditors often handle guest inquiries and issues, ensuring a smooth stay for guests who may check in during late hours.
Step 2
Explain how the marketing department personnel in the hospitality industry can attract customers to increase sales.
Answer
The marketing department can attract customers by designing activities aimed at increasing customer awareness. This includes advertising the hotel's services, understanding customer expectations through surveys, and adapting strategies accordingly. Additionally, they can host loyalty programs and promotional events such as lucky draws or special packages to foster customer engagement.
Step 3
Name and describe TWO non-revenue-generating areas in an accommodation establishment that contribute to an increase in income, because of the positive image it creates.
Answer
-
Housekeeping: This department ensures cleanliness and orderliness in the hotel, creating a pleasant atmosphere for guests. A well-maintained environment encourages positive reviews and repeat visits, indirectly contributing to the hotel's revenue.
-
Maintenance: Regular upkeep and repair of the hotel's facilities enhance the overall guest experience. A well-maintained property encourages guests to return and recommend it to others, increasing the hotel's customer base.
Step 4
State FOUR ways in which a higher income in the hotel sector may contribute to the South African economy.
Answer
- Economic Growth: Increased hotel revenue contributes to GDP growth, promoting overall economic development.
- Job Creation: Higher income levels can lead to the creation of more jobs in hospitality and related sectors.
- Increased Tax Revenues: The government benefits from increased taxes collected from the hotel sector, which can be reinvested into public services.
- Tourism Boost: A more profitable hotel sector can encourage more tourism, thereby attracting foreign investment.
Step 5
Step 6
Develop a business plan for Thandi and Thabo's business idea, under the following headings: a) Business description
Answer
The business, named "Durban Beachfront Food Experiences," is a partnership focusing on leveraging local culinary offerings through a network of food stalls serviced by motorbike drivers. The short-term goal is to establish operations along the beach front area in six months, with long-term expansion plans into other provinces.
Step 7
b) Personnel plan and job descriptions
Answer
- Motorbike Drivers: Responsible for providing transportation for customers and serving as food guides.
- Food Stall Managers: Oversee food preparation and sales, ensuring compliance with health standards.
- Chefs/Kitchen Staff: Prepare meals and manage kitchen activities at the food stalls.
- Service Staff: Handle customer service, taking orders and ensuring customer satisfaction.
Step 8
Suggest FOUR affordable visual marketing tools they can use to market the business.
Answer
- Social Media Platforms: Utilizing Instagram and Facebook to share enticing visuals and engage potential customers.
- Flyers/Pamphlets: Distributing colorful flyers in high foot-traffic areas to promote the service.
- Posters: Eye-catching posters placed in local hotspots can attract attention.
- Stickers on Bikes: Branding the motorbikes with stickers to create visual recognition and generate interest.
Step 9
Name FIVE characteristics of a good visual marketing tool.
Answer
- Clarity: The message should be clear and easy to understand.
- Colorful and Eye-Catching: Use bright colors to attract attention.
- Engaging Content: The wording should be interesting and engaging to entice viewers.
- Concise Information: Provide key information without overwhelming the audience.
- Branding: Include the company name and logo for brand recognition.