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5.1 Study the statement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2016 - Paper 1
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5.1 Study the statement below and answer the questions that follow. South Africa has no shortage of innovative entrepreneurs who contribute to local economic growth... show full transcript
Worked Solution & Example Answer:5.1 Study the statement below and answer the questions that follow - NSC Hospitality Studies - Question 5 - 2016 - Paper 1
Step 1
Discuss the statement above with regard to the contribution of entrepreneurs to the South African economy.
Answer
Entrepreneurs play a pivotal role in the South African economy by contributing to the Gross Domestic Product (GDP) through various sectors, particularly in hospitality and food services. Their innovations and business initiatives help to create jobs, which consequently leads to an increased demand for products and services. This demand pushes secondary industries to thrive, such as suppliers and manufacturers, hence generating further employment and local income. Additionally, entrepreneurial ventures often have a multiplier effect; as they flourish, they enhance community standards by bringing valuable foreign currency through tourism, ultimately improving the local infrastructure and quality of life.
Step 2
Suggest THREE self-employment opportunities available in the food preparation sector in South Africa.
Answer
- Baking: Starting a home-based bakery can cater to events and individual customers.
- Catering Services: Entrepreneurs can provide catering for functions such as birthdays and corporate events.
- Food Truck Business: Operating a mobile food truck offers flexibility and serves various locations and markets.
Step 3
Outline FOUR aspects that should be included in the operational plan that will assist young entrepreneurs to complete their business plans.
Answer
- Costs for Manufacturing: Include details on production costs, supplier terms, and delivery options to ensure profitability.
- Personnel Plan: Identify roles within the business and assign responsibilities for smooth operations.
- Stock Control: Outline inventory management processes to prevent shortages and overstock.
- Organizational Structure: Create an organogram to define clear reporting lines and task assignments.
Step 4
State TWO aspects that should be included in a business plan other than those included in the operational plan.
Answer
- Market Analysis: Understand the target market, competitors, and overall market dynamics.
- Marketing Strategy: Develop strategies for promoting the business and attracting customers through various channels.
Step 5
Step 6
Step 7
Evaluate the effectiveness of the advertisement and how it can be used to expand the marketing mix.
Answer
The advertisement effectively highlights the price advantage and quality offerings, such as fine dining and service amenities, which can attract customers. To further expand the marketing mix, the resort can leverage social media campaigns showcasing customer testimonials and visuals of the offerings. Additionally, promotional packages during off-peak seasons could help increase occupancy rates and enhance brand awareness.
Step 8
Suggest TWO audio-visual methods that can be used to promote the marketing of the resort.
Answer
- Promotional Videos: Create engaging video content showcasing resort amenities, room tours, and customer experiences, promoting the overall ambience.
- Social Media Ads: Utilize platforms like Instagram or Facebook to run targeted ads that can visually engage potential guests with eye-catching graphics and offers.
Step 9
Describe how the security team protects guests, staff and property so that clients which may have long-term financial implications feel safer.
Answer
The security team implements various measures to ensure safety, including 24-hour surveillance cameras around the property and regular patrols by security personnel. They are trained to handle emergencies efficiently, providing guest safety briefings as part of the check-in process. By establishing clear safety protocols and a responsive staff, clients experience reduced anxiety regarding their safety, encouraging repeat visits and fostering a trustworthy reputation in the hospitality industry.