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WatchMore Inc - NSC Information Technology - Question 6 - 2023 - Paper 2

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WatchMore Inc. is an international entertainment company that specialises in streaming television shows and movies. 6.1 WatchMore Inc. provides a video on demand (V... show full transcript

Worked Solution & Example Answer:WatchMore Inc - NSC Information Technology - Question 6 - 2023 - Paper 2

Step 1

Define the term VOD service.

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Answer

The term Video on Demand (VOD) service refers to a content delivery platform that allows users to choose and access videos at their convenience, without the need for traditional scheduling.

Step 2

State TWO aspects that will be addressed by an EULA.

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  1. Copyright protections that outline usage rights and restrictions for content accessed through the VOD service.
  2. User obligations regarding the number of devices that can be linked to a single subscription, ensuring users understand their limits.

Step 3

Explain how geo-blocking works to deny users access to certain content of a VOD service.

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Geo-blocking restricts content access by checking the user's Internet Protocol (IP) address. This address provides information about the user’s geographical location, allowing the service to block or allow content based on regional licensing agreements.

Step 4

Give TWO ergonomic guidelines to avoid potential health problems.

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  1. Maintain an appropriate posture with back support to prevent strain during prolonged periods of work.
  2. Take regular breaks to stretch and reduce muscle fatigue linked to extended periods spent at a workstation.

Step 5

Explain why VOD content will be streamed and not downloaded.

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VOD content is streamed to enhance user experience by enabling immediate access without the need for large storage space. Streaming reduces wait time and allows users to begin watching almost instantly, rather than waiting for a full download.

Step 6

What type of compression will be used on the type of content offered on VOD services?

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Lossy compression will likely be used for VOD content because it significantly reduces file sizes while maintaining acceptable quality for streaming.

Step 7

Explain why the answer to QUESTION 6.3.2(a) is most suitable for this type of content.

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Lossy compression is most suitable for VOD services as it allows for faster streaming and reduced data usage, which is essential for users with varying internet speeds and bandwidth capacities.

Step 8

State ONE way in which the user can determine whether the site providing the payment platform ensures a secure connection.

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One way to ascertain a secure connection is by checking that the URL begins with 'https://' which indicates that SSL encryption is in use.

Step 9

Motivate the need for encryption when doing online payments.

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Encryption is crucial during online payments to protect sensitive financial information from interception by unauthorized parties, thereby maintaining user trust and safeguarding against fraud.

Step 10

Explain the THREE basic steps of SSL encryption in short.

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  1. The user's browser requests a secure connection to the server by initiating a handshake.
  2. A session key is generated to encrypt the data for that session.
  3. The secure connection is established, allowing for encrypted data transfer until the session ends.

Step 11

Explain ONE technique used by cyber criminals to obtain the banking information of internet users.

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Phishing is a common technique where cyber criminals send fraudulent emails resembling legitimate communication to trick users into providing sensitive personal and banking information.

Step 12

Explain the concept of scalability in this context.

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Scalability refers to the ability of the VOD service to adjust and manage increased user demand effectively by expanding resources or capabilities without compromising performance.

Step 13

Describe TWO different ways in which virtualisation can be used to make their service scalable.

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  1. Utilizing cloud-based virtual servers increases processing power based on demand.
  2. Implementing load balancing allows distribution of user traffic efficiently across multiple servers.

Step 14

Motivate which ONE of these two approaches you will recommend based on the given scenario.

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I recommend replication/duplication as it ensures data availability across multiple locations, allowing access even when one server fails, thus enhancing reliability for users.

Step 15

How can you ensure that databases that form part of a distributed database model at a company contain the same information over time as changes are made?

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Regular synchronization of databases ensures that all instances of data across various servers are consistently updated, implementing changes in real time or at scheduled intervals to maintain uniformity.

Step 16

Define AI.

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Artificial Intelligence (AI) refers to the ability of a computer or machine to mimic human cognitive functions such as learning, reasoning, and problem-solving.

Step 17

State ONE advantage of using a chatbot to deal with user enquiries in this scenario.

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One advantage of using a chatbot is that it facilitates seamless communication, allowing users to have their queries answered 24/7 without human intervention.

Step 18

Give TWO reasons why it would be more appropriate to use a real person rather than a chatbot to handle user chats.

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  1. Real people can handle complex queries involving emotion and judgement more effectively than chatbots.
  2. Users may prefer human interaction to foster trust and rapport, especially in sensitive situations.

Step 19

Discuss any TWO other steps in relation to the scenario by giving a practical example from the scenario.

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  1. Data cleaning involves removing outdated preferences from users to maintain current and relevant data; for example, filtering out aged user data that doesn't align with active viewing trends.
  2. Analyzing data could involve assessing age demographics to tailor content for the most active user segments on the VOD service.

Step 20

Discuss TWO specific challenges when working with big data.

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  1. Data storage becomes a challenge as the volume of required data increases, necessitating greater resources to store and manage it efficiently.
  2. Analyzing vast amounts of data poses difficulties in deriving meaningful insights, leading to potential misinterpretations.

Step 21

Critically evaluate this practice in terms of possible negative effects/impacts on users.

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The practice of using data analytics to provide personalized content may lead to privacy concerns, as users might feel their data is excessively monitored. Additionally, it can foster a restrictive viewing experience by limiting access to diverse content based on algorithmic predictions.

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