Study the brand images of companies below and answer the questions that follow - NSC Tourism - Question 7 - 2016 - Paper 1
Question 7
Study the brand images of companies below and answer the questions that follow.
The professional image of a company is more than just a recognisable and trustworthy... show full transcript
Worked Solution & Example Answer:Study the brand images of companies below and answer the questions that follow - NSC Tourism - Question 7 - 2016 - Paper 1
Step 1
Identify TWO tourism companies above where the staff must have excellent telephone skills and e-mail writing skills when making transport bookings.
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Answer
The two companies are Key Car Rental and Sunset Air. These companies require strong communication skills for handling reservations and client inquiries effectively.
Step 2
Give ONE reason for your choice in QUESTION 7.1.
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Answer
Most customers/service providers book car hire and flights either through the internet, via telephone or email, therefore the staff must maintain effective communication to ensure accurate information capture.
Step 3
List FOUR elements that must appear on the letterhead of Sunset Air that will project a professional image.
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Answer
Company Name
Logo/pictures
Slogan
Physical address (including email address, telephone and fax numbers, social media contacts, VAT number, and website address).
Step 4
Give ONE example of how the companies in QUESTION 7.1 may improve their e-mail writing skills to promote their professional image.
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Answer
The companies can implement in-service training for staff to avoid slang words, abbreviations, and to ensure a diplomatic and professional tone in emails.
