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As the communications officer of SATourism, write an article focusing on how South Africa is marketed as a destination of choice - NSC Tourism - Question 6 - 2016 - Paper 1
Question 6
As the communications officer of SATourism, write an article focusing on how South Africa is marketed as a destination of choice. Include the following subheadings ... show full transcript
Worked Solution & Example Answer:As the communications officer of SATourism, write an article focusing on how South Africa is marketed as a destination of choice - NSC Tourism - Question 6 - 2016 - Paper 1
Step 1
The role of SATourism
Answer
SATourism plays a crucial role in marketing South Africa as a destination of choice. Its primary responsibilities include:
- Networking with international role players to promote South Africa.
- Conducting marketing efforts to enhance the visibility of various tourism businesses.
- Developing strategies aimed at promoting South Africa as a preferred tourist destination.
Step 2
The role of TOMSA
Answer
TOMSA, the Tourism Marketing Levy associations, collects a voluntary 1% tourism levy from businesses in the tourism sector, such as accommodation and transport service providers. These funds are utilized for marketing purposes through SATourism, ensuring that adequate resources are allocated to promote South Africa effectively.
Step 3
ONE South African and ONE international travel trade show where South Africa is marketed
Answer
An example of a South African travel trade show is the 'Indaba', which showcases South Africa's tourism offerings. An international travel trade show where South Africa is marketed is 'ITB', the International Tourism Exchange, known for promoting destinations worldwide.
Step 4
The elements found on South Africa's brand logo
Answer
The brand logo of South Africa includes several significant elements:
- The South African flag, which provides an internationally recognized representation of the nation.
- The country's name is prominently displayed, ensuring clarity and avoiding confusion.
- A slogan that conveys South Africa as a vibrant destination, highlighting its attractions and activities.
Step 5
The importance of marketing South Africa as a destination of choice
Answer
Marketing South Africa is vital to ensure that the country competes in a highly competitive global market. Effective marketing enhances the attractiveness of South Africa, encourages tourism, and boosts economic growth by attracting international visitors. Additionally, it supports the development of infrastructure and promotes the diverse attractions available in South Africa.