Study the information taken from the TOMSA booklet below and answer the questions that follow - NSC Tourism - Question 6 - 2018 - Paper 1
Question 6
Study the information taken from the TOMSA booklet below and answer the questions that follow.
Our Initiatives:
• The Tourism Safety Initiative (TSI) is a national ... show full transcript
Worked Solution & Example Answer:Study the information taken from the TOMSA booklet below and answer the questions that follow - NSC Tourism - Question 6 - 2018 - Paper 1
Step 1
Name the organisation represented in the logo.
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The organisation represented in the logo is South African Tourism, abbreviated as SATourism.
Step 2
State TWO ways in which the Tourism Safety Initiative will benefit tourism businesses.
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Addressing tourist safety in South Africa will increase the number of tourists to the country.
Changing negative perceptions about crime in South Africa will thereby increase profits of tourism businesses.
Step 3
From the information, identify the following:
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3.1 ONE public entity that partners with South Africa's marketing body to grow and develop the tourism industry in South Africa: South African Police Services (SAPS).
3.2 One organisation that partners with South Africa's marketing body to grow and develop the tourism industry in South Africa: Tourism Business Council of South Africa (TBCSA).
Step 4
Discuss TWO ways how tourism businesses will benefit from the initiatives in the article.
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The money collected from the levy is used to support and grow tourism in South Africa, which directly benefits local tourism businesses.
It provides viable platforms for marketing and networking opportunities for tourism businesses.
Step 5
Name the following:
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5.1 The international travel trade show in Germany where South Africa is marketed: ITB.
5.2 The local travel trade show in Durban: INDABA.
Step 6
Give TWO examples of e-marketing used to market South Africa as a destination of choice.
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Social media platforms such as Facebook and Instagram.
Radio broadcasts that promote South Africa's tourism offerings.
