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Zach, a qualified tour operator, wants to open up his own tour operating company - NSC Tourism - Question 7 - 2019 - Paper 1
Question 7
Zach, a qualified tour operator, wants to open up his own tour operating company. He is aware that the professional image of his company is important for the success... show full transcript
Worked Solution & Example Answer:Zach, a qualified tour operator, wants to open up his own tour operating company - NSC Tourism - Question 7 - 2019 - Paper 1
Step 1
Explain how the following can contribute to the professional image of Zach's business: (a) Branded stationery
Answer
Branded stationery, which includes the company's logo and slogan, plays a crucial role in establishing brand awareness and loyalty. It ensures that all written communication presents a consistent image of the business, thereby fostering recognition among customers.
Having clear and original branded materials enhances the professionalism of Zach's tour operating company. When customers receive a letter or brochure with the company's logo, it conveys credibility and importance. Additionally, branded stationery offers vital information such as contact details, which facilitate customer interaction and queries.
Step 2
Explain how the following can contribute to the professional image of Zach's business: (b) An appropriate name for the business
Answer
An appropriate name for the business is fundamental for building trust and recognition over time. A memorable name can create a powerful impact on prospective customers, making it easier for them to recall Zach's business when seeking travel services.
Furthermore, a well-chosen name can become synonymous with quality and service in the tourism sector, leading to increased customer support and possibly becoming a household name, thus enhancing the professional image of the business.
Step 3
Discuss TWO reasons why most tourism businesses prefer their staff to wear uniforms.
Answer
Employees who wear uniforms project a professional image for the business. This can create an impression of uniformity and standardization, which helps in building brand identity.
Additionally, uniforms can foster team spirit among employees, as they signify belonging to the same organization. This collective identity can result in improved customer service, as staff members are easily identifiable to clients, enhancing overall customer experience.
Step 4
Step 5
Explain TWO reasons why the above business card cannot be regarded as an effective communication and networking tool to promote a business.
Answer
Firstly, the location of the agency is not provided, which limits potential clients from contacting or finding it. Without a clear address, customers cannot reach out easily or understand where the services are based.
Secondly, the absence of social media contact details and email address restricts modern communications. In today's networking landscape, having such information is crucial for ease of communication and engagement with clients.