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Read the information below and answer the questions that follow - NSC Tourism - Question 6 - 2022
Question 6
Read the information below and answer the questions that follow. AFRICA'S TRAVEL INDABA 2022 AFRICA'S STORIES. YOUR SUCCESS. TELL YOUR STORY AT AFRICA'S BIGGEST T... show full transcript
Worked Solution & Example Answer:Read the information below and answer the questions that follow - NSC Tourism - Question 6 - 2022
Step 1
Give the definition of a travel trade show.
Answer
A travel trade show is an event where tourism-related businesses are given the opportunity to exhibit and promote their products and services. It serves as a platform for major players in the tourism industry to network and establish new business relationships. Additionally, it is an event where buyers, such as tour operators, can negotiate business deals with exhibitors.
Step 2
Step 3
Explain the THREE steps on how the 1% levy collected from tourism businesses is used to market South Africa.
Answer
Step 1: Participating tourism businesses collect the 1% levy from tourists.
Step 2: This money is paid to TOMSA (Tourism Marketing South Africa) on a monthly basis, which then forwards it to the TBCSA (Tourism Business Council of South Africa).
Step 3: TBCSA, acting as the administrators of the funds, subsequently transfers the money to SATourism, allowing for effective marketing of South Africa.