Read the case study below and answer the questions that follow - NSC Tourism - Question 5 - 2021

The first strategy is a 90 second advertisement titled 'South Africa, the home of humanity'.

SATourism's videos are crafted with attractive images, music, and catchy phrases that emphasize the uniqueness of the South African brand. These engaging videos are likely to capture the attention of potential visitors and encourage them to consider South Africa as a travel destination.

1. South Africans will serve as brand ambassadors by showcasing what the country has to offer, thus enhancing international visibility.
2. The warmth and hospitality of South Africans can be highlighted as a draw card to attract international tourists, creating positive word-of-mouth that further promotes South Africa.