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Study the information and the online page to answer the questions that follow - NSC Tourism - Question 6 - 2021
Question 6
Study the information and the online page to answer the questions that follow. Google Arts and Culture and SATourism launched the online exhibition, South Africa: A... show full transcript
Worked Solution & Example Answer:Study the information and the online page to answer the questions that follow - NSC Tourism - Question 6 - 2021
Step 1
6.1 Identify the organisation responsible for reigniting the local tourism industry through innovative marketing of South Africa as an international destination of choice.
Answer
The organisation responsible for reigniting the local tourism industry is South African Tourism. This organization is pivotal in promoting South Africa as a premier international destination, enhancing its visibility and attractiveness to potential tourists.
Step 2
6.2 Explain TWO ways in which the online exhibition will fulfil the core function of coordinating marketing activities.
Answer
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Partnerships with Industry Role-Players: The exhibition collaborates with various industry stakeholders, uniting their advertising efforts. This cooperation enhances exposure through mediums such as Google Arts and Culture, showcasing what South Africa has to offer on both domestic and international fronts.
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Diverse Media Utilization: The use of diverse formats including images, street views, and video stories helps connect with audiences worldwide. This strategy brings forth South Africa's diversity and rich culture while utilizing an online platform to effectively reach a global audience.
Step 3
6.3 Identify ONE branding strategy on the online page.
Answer
The branding strategy highlighted on the online page is the use of the slogan 'Inspiring New Ways' along with the comprehensive branding of the exhibition as 'South Africa: An Explorer's Paradise'. This aligns the country's tourism branding with its identity and cultural richness.
Step 4
6.4 Discuss ONE way in which the organisation identified in QUESTION 6.1 generates private-sector funding.
Answer
The organisation, South African Tourism, generates funding by collecting the 1% TOMSA levy from participating tourism businesses. This funding mechanism allows it to raise money effectively from levy contributors to support various tourism initiatives and marketing efforts.