Refer to the picture below and answer the questions that follow. Identify the city where the WTM Africa was held in April 2023. SATourism uses this event in South Africa as a marketing platform. The event prepares SATourism for future marketing initiatives in other countries. Do you agree with the statement above? (Yes/No) Give ONE reason for your answer. In a paragraph, discuss THREE reasons why this event is considered an excellent opportunity for tourism product owners to expand their target markets. Your discussion must include THREE of the four bullet points in the picture.

NSC Tourism Domestic, Regional, and International Tourism: Refer to the picture below and a

Refer to the picture below and answer the questions that follow - NSC Tourism - Question 6 - 2023

Question 6

Refer to the picture below and answer the questions that follow. Identify the city where the WTM Africa was held in April 2023. SATourism uses this event in South ... show full transcript

Worked Solution & Example Answer:Refer to the picture below and answer the questions that follow - NSC Tourism - Question 6 - 2023

Step 1

Identify the city where the WTM Africa was held in April 2023.

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Answer

The WTM Africa was held in Cape Town.

Step 2

Do you agree with the statement above? (Yes/No)

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Answer

Yes

Step 3

Give ONE reason for your answer.

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Answer

Initiatives at the WTM can be duplicated as initiatives at other events. WTM Africa serves as a dry-run opportunity to prepare for the WTM and similar events hosted abroad.

Step 4

In a paragraph, discuss THREE reasons why this event is considered an excellent opportunity for tourism product owners to expand their target markets.

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Answer

The WTM Africa provides a significant platform due to the following reasons:

Speakers: With 180 speakers sharing valuable information, tourism product owners can gather insights that may unveil numerous marketing opportunities, enhancing their strategies.
Content Sessions: The content sessions are tailored to provide information sharing. They create networking opportunities between the different stakeholders, facilitating collaboration and partnerships.
Participating Countries: The event includes 100 participating countries, which allows for an increased market share among African countries. This diverse representation enhances exposure for tourism products and services.

These elements collectively contribute to making the WTM Africa a pivotal event for tourism product owners.

Refer to the picture below and answer the questions that follow - NSC Tourism - Question 6 - 2023

Worked Solution & Example Answer:Refer to the picture below and answer the questions that follow - NSC Tourism - Question 6 - 2023

Identify the city where the WTM Africa was held in April 2023.

Do you agree with the statement above? (Yes/No)

Give ONE reason for your answer.

In a paragraph, discuss THREE reasons why this event is considered an excellent opportunity for tourism product owners to expand their target markets.

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