Study the picture below and answer the questions that follow - NSC Tourism - Question 6 - 2024
Question 6
Study the picture below and answer the questions that follow.
ITB BERLIN 2023 – NUMBERS
5 500 exhibitors from 161 countries
90 127 attendees from more than 180 cou... show full transcript
Worked Solution & Example Answer:Study the picture below and answer the questions that follow - NSC Tourism - Question 6 - 2024
Step 1
Name ONE other international travel trade show where South Africa is showcased as a destination of choice.
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Answer
One other international travel trade show where South Africa is showcased as a destination of choice is the World Travel Market London (WTM).
Step 2
Give ONE function of South African Tourism (SATourism).
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Answer
One function of South African Tourism (SATourism) is to market South Africa locally and internationally as a destination of choice.
Step 3
Explain ONE way in which SATourism receives the funding to fulfil its core functions referred to in QUESTION 6.2.
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SATourism receives funding through the collection of a 1% tourism levy, which is administered by the Tourism Business Council of South Africa (TBCSA).
Step 4
Explain TWO ways in which travel trade shows position South Africa as a destination of choice.
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Travel trade shows showcase unique products and services that are available in South Africa, raising awareness among potential tourists.
They help create awareness of the cultural diversity in South Africa, which can positively influence tourist interest.
