Study the image below and answer the questions that follow - NSC Tourism - Question 6 - 2023
Question 6
Study the image below and answer the questions that follow.
GEARING UP FOR GROWTH AT MEETINGS AFRICA 2023
[Source: www.tourismupdate.co.za]
6.1 Name the marketing... show full transcript
Worked Solution & Example Answer:Study the image below and answer the questions that follow - NSC Tourism - Question 6 - 2023
Step 1
6.1 Name the marketing organisation responsible for hosting the Meetings Africa 2023.
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Answer
The marketing organisation responsible for hosting Meetings Africa 2023 is South African Tourism.
Step 2
6.2 Identify ONE type of tourist that will be attracted to this event.
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Answer
One type of tourist that will be attracted to this event is a MICE tourist, which includes those attending meetings, incentives, conferences, and exhibitions.
Step 3
6.3 Name TWO other international travel trade shows where South Africa is marketed.
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Two other international travel trade shows where South Africa is marketed include ITB Berlin and the World Travel Market (WTM).
Step 4
6.4 Discuss TWO ways in which international travel trade shows can position South Africa as a destination of choice.
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International travel trade shows can position South Africa as a destination of choice in the following ways:
Networking Opportunities: International trade shows facilitate networking among industry professionals, which can lead to partnerships and increased travel packages highlighting South Africa’s tourist attractions.
Positive Marketing Exposure: Participating in these trade shows provides South Africa with a platform to showcase its diverse offerings, such as wildlife tourism, cultural experiences, and unique landscapes, enticing potential tourists to visit.
