Study the information taken from the TOMSA booklet below and answer the questions that follow - NSC Tourism - Question 6 - 2018 - Paper 1
Question 6
Study the information taken from the TOMSA booklet below and answer the questions that follow.
Our Initiatives:
- The Tourism Safety Initiative (TSI) is a national... show full transcript
Worked Solution & Example Answer:Study the information taken from the TOMSA booklet below and answer the questions that follow - NSC Tourism - Question 6 - 2018 - Paper 1
Step 1
6.1 Name the organisation represented in the logo.
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Answer
The organisation represented in the logo is South African Tourism.
Step 2
6.2 State TWO ways in which the Tourism Safety Initiative will benefit tourism businesses.
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Answer
Addressing tourist safety in South Africa will increase the number of tourists to the country.
Changing negative perceptions about the crime in South Africa will increase profits of tourism businesses.
Step 3
6.3.1 ONE public entity that partners with South Africa's marketing body to grow and develop the tourism industry in South Africa.
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The public entity is the South African Police Services (SAPS).
Step 4
6.3.2 One organisation that partners with South Africa's marketing body to grow and develop the tourism industry in South Africa.
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The organisation is the Tourism Business Council of South Africa (TBCSA).
Step 5
6.4 Discuss TWO ways how tourism businesses will benefit from the initiatives in the article.
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The money collected from the levy is used to support and grow tourism in South Africa, providing resources for marketing efforts.
It offers incentives for tourism businesses by providing viable platforms for marketing and networking opportunities.
Step 6
6.5.1 The international travel trade show in Germany where South Africa is marketed.
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The international travel trade show is ITB.
Step 7
6.5.2 The local travel trade show in Durban.
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The local travel trade show is INDABA.
Step 8
6.6 Give TWO examples of e-marketing used to market South Africa as a destination of choice.
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Social media platforms such as Facebook and Instagram.
Radio broadcasts promoting South Africa as a travel destination.
