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Zach, a qualified tour operator, wants to open up his own tour operating company - NSC Tourism - Question 7 - 2019 - Paper 1
Question 7
Zach, a qualified tour operator, wants to open up his own tour operating company. He is aware that the professional image of his company is important for the success... show full transcript
Worked Solution & Example Answer:Zach, a qualified tour operator, wants to open up his own tour operating company - NSC Tourism - Question 7 - 2019 - Paper 1
Step 1
Explain how branded stationery can contribute to the professional image of Zach's business:
Answer
Branded stationery plays a crucial role in establishing brand recognition and loyalty. It includes the company's logo and slogan, which aids in creating a visual identity for the business. This visual identity ensures that the information provided is relevant, specific, and valid, encompassing essential details such as contact information. Furthermore, having original and clear branded stationery enhances communication, presenting a sense of pride and identity across different business interactions.
Step 2
Explain how an appropriate name for the business can contribute to the professional image of Zach's business:
Answer
An appropriate name for the business is linked to trust and credibility, which are built over time. A memorable name can significantly influence consumer perception by establishing a powerful brand image. This recognizable name can attract more customers and support business growth, potentially becoming a household name through consumer association.
Step 3
Discuss TWO reasons why most tourism businesses prefer their staff to wear uniforms:
Answer
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Uniforms create brand awareness: Wearing a uniform helps promote brand identity and creates a unified appearance for employees, enhancing the public's perception of the business.
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Uniforms standardize professionalism: Uniforms dictate a level of professionalism and set a standard for employee conduct, which can boost customer confidence in the services provided.
Step 4
Step 5
Explain TWO reasons why the above business card cannot be regarded as an effective communication and networking tool to promote a business:
Answer
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Lack of contact information: The business card does not provide location details or direct contact information, making it difficult for potential clients to reach out.
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Absence of social media details: Without social media or an email address, the card fails to offer additional means for communication and engagement, limiting networking opportunities.